This 3D commercial explores Fanta through a vibrant, energetic visual direction built around its signature orange identity. The project features both the Fanta bottle and can, presented through a series of detailed product visualizations, dynamic compositions, and motion sequences.

The focus was on transforming the products into polished commercial assets using 3D modelling, materials, lighting, camera composition, rendering, and animation. The orange-inspired environment and visual elements were designed to reinforce the product’s bold and refreshing character while maintaining a clean, premium advertising aesthetic.

The project was an opportunity to explore how 3D can be used to create high-impact product advertising from the ground up. It allowed me to combine product visualization, art direction, lighting, rendering, and motion into a cohesive commercial experience.

The final work demonstrates my approach to using 3D not only to recreate products realistically, but to give them a strong visual presence through composition, movement, and creative direction.